Pink Camo ‘n Cream is the latest Blue Bell flavor creation. Blue Bell Ice Cream Courtesy
Pink Camo ‘n Cream is the latest Blue Bell flavor creation. Blue Bell Ice Cream Courtesy

Food & Drink

Blue Bell’s latest creation? It’s a colorful spin on last year’s release

By Matthew Martinez

September 07, 2017 08:04 AM

Think pink camouflage is cute?

Brenham’s Blue Bell Ice Cream thinks it’ll make a tasty frozen dessert, too.

The down-home ice cream purveyors released a new Pink Camo ‘n Cream flavor Thursday, as a sidekick for last year’s Camo ‘n Cream release.

The new arrival to the ice cream aisle is a combination of strawberry ice cream, milk chocolate ice cream and a cream cheese ice cream swirled together in a camouflage pattern. The original camo-patterned dessert subbed pistachio-almond for strawberry, bestowing a more traditional camo hue.

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“Our camo ‘n cream was inspired by the camouflage design you see on just about everything,” Carl Breed, Blue Bell’s executive director of marketing, said in a news release. “We knew we were onto something. Pink camouflage is popular, too, so we thought why not create an ice cream in this color pattern? We swapped the pistachio almond ice cream for strawberry ice cream,” and the rest, as they say, was dessert history.

Pink Camo ‘n Cream, and the original Camo ‘n Cream, are both available in limited quantities in half gallons and pints, so you can express support for the troops in either flavor, but only if you eat your vegetables first.

Blue Bell ice cream returns to north Texas as Kroger in Southlake gets a 4:00 am delivery. (Star-Telegram/Rodger Mallison)


Matthew Martinez: 817-390-7667, @MCTinez817