Tarrant County’s newest movie theater opens to the public Saturday

Cinépolis Euless, which is scheduled to open Saturday, is the first of the company’s three luxury movie theaters planned for the Dallas-Fort Worth area. (Video by Max Faulkner/Star-Telegram)
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Cinépolis Euless, which is scheduled to open Saturday, is the first of the company’s three luxury movie theaters planned for the Dallas-Fort Worth area. (Video by Max Faulkner/Star-Telegram)
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This movie house offers private-label wine, comfy leather seats — and Cheetos popcorn?

August 04, 2017 10:33 AM

EULESS

The comfy leather recliners have been buffed. The Cheetos-flavored popcorn is ready to be popped, and the private label wine — including frozen rosé — is waiting to be uncorked.

Tarrant County’s newest movie theater with luxurious accommodations, Cinépolis Euless, will open to the public on Saturday.

Cinépolis Euless occupies a prominent spot near the southwest corner of Texas 121 and Glade Road, in the expanding Glade Parks Town Center development. The theater is an anchor for the new retail area, much of which is still under construction.

Every seat in the theater is a leather recliner with a swivel tabletop and embedded cup holder for guests to enjoy their food and drinks without worrying about spills. The theater has 12 screens, each with about 100 to 190 seats and ample walking space between rows.

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Some patrons may get a little too comfortable in the recliners.

“We have had a few cases of people falling asleep in them during the movie,” quipped April Mendoza, Cinépolis USA vice president of sales and marketing, citing the company’s experience at locations in California, Florida and other states.

We have had a few cases of people falling asleep in them during the movie.

April Mendoza, on the recliner seats at Cinépolis theaters

The grand opening of Cinépolis Euless is scheduled for noon Saturday, featuring first-run movies such as “Dunkirk” and “Atomic Blonde.”

The theater will feature 12 screens. Ticket prices haven’t been publicized, but the cost at other Cinépolis properties ranges from roughly $8 for children matinee seats to about $13 for adults during prime-time shows.

Glitz and glam

Cinépolis Euless joins a growing list of movie theater companies in North Texas that offer high-end food, alcoholic drinks and other amenities.

Some theaters, including the Moviehouse & Eatery in Keller, have servers who bring food and drinks to guests at their seats. Movie Tavern, which has three locations in Fort Worth as well as one each in Arlington, Bedford and Denton, also features a full-service restaurant and bar menu.

At Cinépolis Euless, patrons will have to carry their own food from the concession stand to their seats. But they will be choosing from a menu that more closely resembles a nice hotel restaurant than a typical cinema. Offerings include brisket tacos and barbecue pork sliders, each $13.95.

Guests 21 and older can pick from a variety of private-label wines bottled specifically for Cinépolis Euless by a Sonoma County, Calif., vineyard. Draft beers are also sold, as are cocktails such as a Moscow mule served in a copper mug that for an extra $12 can be taken home as a souvenir.

Also, throughout the year bartenders may offer drinks with a tie-in to one of the movies, Mendoza said.

Cinépolis Euless has no box office. Guests order tickets online or using a smartphone app, and all seats are reserved. The small number of patrons who show up without reservations and don’t know how to use a computer can be helped by theater employees at ticket kiosks in the lobby or at the concession stand.

Growing area

For first-time customers, getting to the theater may be a bit tricky because of ongoing construction at Glade Parks Town Center.

Cinépolis Euless is just behind Dave & Buster’s. Guests on southbound Texas 121 can get there by exiting at Glade Road and continuing on the frontage road to the Dave & Buster’s, then following the driveways to the theater just a few hundred feet to the west.

Northbound Texas 121 traffic can exit at Cheek-Sparger Road then go west about 500 feet to the new Rio Grande Boulevard. From there, turn north on Rio Grande, which serves as another entrance to Glade Parks.

Glade Parks features several restaurants, including the popular (and pet-friendly) Lazy Dog Restaurant & Bar. Belk and Dick’s Sporting Goods are among the stores already open, and many others are planned surrounding 1.2 acres of green space, according to the developer’s plans.

Cinépolis USA is based in Addison and plans to add two theaters in Dallas, at Victory Park and in the Midtown area, over the next two years. The company is the U.S. arm of a Mexican company that says it is the world’s fourth-largest movie-theater chain.

It operates theaters in California, Connecticut, Florida, New Jersey and New York.

This report includes information from the Star-Telegram archives.

Gordon Dickson: 817-390-7796, @gdickson