The Star-Telegram is one of Facebook’s partners on a new video venture.
“Titletown, TX” a real-life version of the TV show “Friday Night Lights,” is being featured as part of the social media power’s new Watch platform.
Watch is a place where people can find Shows, a new type of video on Facebook. It will be available on mobile, desktop and laptops, Facebook announced this week.
“Titletown, TX” tells the story of the 2016 Aledo Bearcats’ journey for their sixth state championship in eight seasons. A different episode will premiere each week.
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Senior quarterback Dillon Davis, whose three older brothers each won a state title for the Bearcats, must handle the pressure of high expectations in a town of 3,000 people where winning has become a way of life.
You can find “Titletown, TX” in the new Watch surface on Facebook. Follow the show to get new episodes in your watchlist.
The award-winning series first appeared on the Star-Telegram’s website during the 2016 high school football season.
Video journalists Jared Christopher of the Star-Telegram and Jessica Koscielniak of the McClatchy Video Lab partnered to chronicle the journey week after week.
“The Star-Telegram will continue to develop video offerings across multiple platforms that meet our audience’s demand for the medium,” Executive Editor Lauren Gustus said.
Facebook has also partnered with Major League Baseball for live shows, as well as Major League Soccer, National Geographic, Conde Nast and A&E for Watch programming.
Watch is only available to a limited audience in the U.S., as Facebook tests the platform before launching it for everyone. The platform allows users to comment and connect with friends and other viewers while watching.
The company plans to open up its premium video platform to all kinds of creators.
“As McClatchy continues its evolution as an essential digital media company for our audiences and our advertising customers, we look for opportunities to showcase such high-quality storytelling as Titletown, TX,” said Craig Forman, President and CEO of McClatchy. “It’s a win for us, for Facebook and for the local media industry.”
In a small town with huge expectations, players and coaches embrace the pressure to reclaim what was once theirs: “State!”