RadioShack has hired another chief executive to lead the slimmed-down retailer it is tries to forge a new path after bankruptcy.
Dene Rogers, who previously served as CEO at Target Australia and at Sears Canada, will join the company as President and CEO on May 9, the company said today.
Rogers replaces Ron Garriques, who left in January after less than a year with the company. Garriques, a former executive with Dell and Motorola, was hired a year ago after General Wireless, a unit of the the New York hedge fund Standard General, acquired 1,743 stores in bankruptcy court.
The company said Rogers will focus on positioning RadioShack’s omni-channel platform, which integrates online and store operations, for long-term growth and serve on RadioShack’s board of directors.
“Dene Rogers has a long and consistent record of business success. We are thrilled to have him join the RadioShack team,” said Robert Lavan, RadioShack’s chairman. “Dene shares our commitment to RadioShack’s legacy as the nation’s leading neighborhood electronics convenience store and has an impressive vision for how to expand the business into other segments of the market across a variety of platforms.”
Since emerging from bankruptcy under new ownership, RadioShack says it has re-launched RadioShack.com, launched the NCREDIBLE brand, including Ncredible 1 headphones, with Chief Creative Officer Nick Cannon, and formed an exclusive partnership with Sprint to create stores-within-a-store in 1,400 of its stores.
“RadioShack is a storied brand known for its customer focus, its unique place in the community, and its top-notch selection of products,” Rogers said in a statement. “I am privileged to lead the team who is working to improve RadioShack’s existing operations and expand its online presence.”
A radio station in Albany, N.Y., created a musical ode to RadioShack, the Fort Worth electronics retailer.