Texas Tech coach Kliff Kingsbury said his team is “frustrated and embarrassed” in the wake of last week’s 66-10 loss to Iowa State that eliminated any bowl hopes for the Red Raiders (4-7, 2-6 in Big 12) heading into Friday’s game against Baylor at AT&T Stadium in Arlington (5 p.m., ESPN). The performance has turned up some heat on Kingsbury, who will fall short of leading his alma mater to a bowl berth for the second time in four seasons in Lubbock.
But his approach will not change this week, Kinsbury said, beyond seeking ways to have his team better prepared to face Baylor (6-4, 3-4), which enters on a four-game losing streak.
“The approach this week isn’t any different. Every week is approached as a must-win,” Kingsbury said during Monday’s teleconference with Big 12 football coaches. “We didn’t get it done in any phase of the game in Ames. Obviously, I didn’t have our coaches and players ready to go. We knew they were a better team than their record and we didn’t show up, for whatever reason. We’re trying to get that corrected this week.”