The stars were less than bright as the Denver Broncos dominated the Dallas Cowboys 42-17 Sunday at Sports Authority Field at Mile High. Mark Hoffer mhoffer@star-telegram.com
The stars were less than bright as the Denver Broncos dominated the Dallas Cowboys 42-17 Sunday at Sports Authority Field at Mile High. Mark Hoffer mhoffer@star-telegram.com

Dallas Cowboys

Cha-ching! Dallas Cowboys valued at $4.8 billion

By Stefan Stevenson

sstevenson@star-telegram.com

September 18, 2017 03:02 PM

UPDATED September 19, 2017 12:07 PM

Like death, taxes and the Dallas Cowboys.

Nothing seems as certain as the power and value of the Cowboys’ brand.

The Cowboys are now valued at $4.8 billion by Forbes, the 11th consecutive year they’ve earned the honor as the world’s most valuable sports franchise.

That’s up 14 percent from a year ago after $350 million in profits from a “booming merchandise business.” Forbes also credited their Frisco practice facility The Star for adding “revenue opportunities.”

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Owner Jerry Jones bought the franchise for $140 million in 1989.

The Cowboys are now worth $4.8 billion, says Forbes, which is 17 TIMES more than what Jerry Jones paid for team, factoring for inflation. pic.twitter.com/ag6PRQUaEe

— Darren Rovell (@darrenrovell) September 18, 2017

The Cowboys, Forbes reports, bring in more than $150 million a year from sponsorships.

The rest of the top five NFL franchise values:

New England Patriots, $3.7 billion (up 9 percent)

New York Giants, $3.3 billion

Washington Redskins, $3.1 billion

San Francisco 49ers, $3.05 billion

Stefan Stevenson: 817-390-7760, @StevensonFWST